Aimee and Jack’s goal is to source the best coffees possible all while paying the direct relationship partners rates that they set for their coffee. This is often two to three times “fair trade” pricing. Over the years they've formed several relationships with producers during their travels that they now work directly with. This is a main value for their company and are working towards a model where all of their coffees will be bought this way. Working directly with coffee producers helps the farmers afford to do things such as commit to organic farming practices, add welfare to their team by helping build more structural homes and rest areas on their property, offer food packages for their workers and so on. Some producers they work with offers scholarships to the young women who work on his farm.
While they are not roasting coffee they enjoy spending time outdoors hiking with their dogs, camping, playing board games, gardening and searching for the best food in any nearby city.